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The problem with not using a major is that the chance of reaching success is often seen as more difficult since the major is often involved in the decision making in how much money that should be used to invest in the band or singer. But by still using a subsidiary the music can be seen as more original and can also be valued higher as it’s not targeted to a mass audience, which I would say the music made by “Infernal” wouldn’t be. But instead to a more specific audience that is more interested in the quality of the product. Then we have also focused on the idea that “infernal” has a focus on “out with the old in with the new” and is also what the sub-genre MOD represented during their time. So the audience of Infernal would be people also interested in recycling and the renewing of products and the world.
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