A star image is not always the same throughout the artists career bur changes depending on age and if a new group of audience is suppose to be targeted. The artist, actor and singer Miley Cyrus is a good example of how a star image changes through a career.
Miley started her career through acting and was also singing in the series she was in, her targeted audience was then young girls being around 6-13 years old. Miley therefore used a lot of colorful clothes and didn’t wear make-up or anything like that. On the picture above the picture on the left is how she looked during this time.
Mileys’s targeted audience didn’t change much except from targeting a bit older girls but still no boys or teenagers since she herself was only about twelve during this time. As she got older and the series she was in started to focus on teenagers more than young girls Miley’s appearance started to change caring more about her clothes , hair and make-up. Product with her was also produced such as make-up products with her label and face on it.
Miley now started to focus on her singing carrier more than action though she was still in movies. To widen her audience her star image took a drastic change as she was now a teenager. Her type of clothing, showing more skin, started to change and she was now wearing make-up and going to event involving paparazzi and attention. Her lack of clothing and bigger caring about her looks was targeted to a new group of audience she never had before boys and men. Her song and lyrics started to change and became more aggressive with attitude and also more sexual.
On the picture you can clearly see the change of her image and how she’s portrayed. The big change of her star image was the new targeting of males and this had to bring out a new sexual side of her as she was growing up and losing her old audience.
These are two music videos of Miley Curys which the first one is an early video which was made in the beginning of her career. The second one is one of her latest and was released in less than a year ago and taking the lyrics and the appearance into consideration we can see the change in clothing, lyrics, attitude and much more which is a proof of the change in star image.
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