"Music video is not primarily a commodity form but a promotional one" (Andrew Goodwin 1992)
This first picture is a good example of how she is representing her starimage in her music video, still trying to aim for the younger but teenage audience. Using colors pink and black and not wearing to sexy clothes - "she is bad but in a good way".
A music video can be interpreted in different ways by the viewers but overall a music video is interchangeable which means that I can be used for all the different genres that the music industry actually represents. Though a music video often is used for the same specific things
- To promote the artist or band
- It is a way of showing the image of the artist (Dyer)
- To promote the artist or band
- It is a way of showing the image of the artist (Dyer)
But what is a music video? According to different theorist it could be either:
- organic which basically means authentic which is what Negus is a believer of
or
- synthetic in other words mass produced.
But however a music video is in its simplest form: A music promotion video that is a short moving image product that is shot for express purpose of example encourage sales of the music in other formats such as Cd’s.
Her are some screen grabs from the music video Link: Avril Lavinge -Girlfriend
- organic which basically means authentic which is what Negus is a believer of
or
- synthetic in other words mass produced.
But however a music video is in its simplest form: A music promotion video that is a short moving image product that is shot for express purpose of example encourage sales of the music in other formats such as Cd’s.
Her are some screen grabs from the music video Link: Avril Lavinge -Girlfriend
This first picture is a good example of how she is representing her starimage in her music video, still trying to aim for the younger but teenage audience. Using colors pink and black and not wearing to sexy clothes - "she is bad but in a good way".
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