Why developing a digipak

By developing a digipak it will help to sell the bands brand image to the audience as a promotion toll. But the digipak will also be a physical product that also reflects on art work and might be important for fans choosing not to download the track but instead have the physical product. We as a group have discussed the distribution and promotion of the digipak and since “infernal” is not a mainstream band their revenues is not as big therefore relaying on less expensive promotion then for example TV adverts. An example of a less expensive way of promotion would be online advertising and using websites such as Facebook and MySpace to reach the possible target audience and therefore also promote their CD. The majority of sales would be through online sales from example the intuitions webpage and maybe some in minor CD stores.