Our finished digipak with four panels that is shown below we can see that we are representing the scrap yard by having pictures from the actual shoot and also using the recycling sings on the front cover to emphasis even more that the bands concept is all about regeneration. To then connect this to the music industry we choose to show that we want the band to go against the mainstream and connected this to the “The natural ideology of creativity” that Keith Negus argues is all about being natural and producing quality. Therefore we used a bin and filed it with known artist/bands that represents the mainstream according to us, all about quantity not quality adhering to the “The synthetic ideology of creativity” of Keith Negus. This ideology by Keith Negus I would argue explains our idea and the brand image of the band very well. We have been very straight forward in what element we are using for example recycling signs, scrap yard pictures and a bin and are therefore easier to be interpreted by the audience.
We were influence by the album made by the “six pistols” in the beginning but our front cover idea changes during the process, not using our original idea because of problems with the colour schema. But more than that we didn’t take any specific ideas from any other existing band just being influenced on fonts and colours.
In the making of the digipak we started by doing the product by hand using pen and paper to assure that the colour scheme would be appropriate and to know exactly where to place the different pictures and element included in the CD cover.
After this we as a group agreed on the plan and we then gave each other one panel each to prepare, we then gave feedback on the panels and it was a continuous process of accepting or rejecting ideas. We all used Photoshop when doing the digipak and also pictures from Google when using different artist and bands in for example the inside picture.
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