During the research and development I have been commenting briefly in our decisions how our targeted audience have influenced us but never really explained in detail what audience we are focusing on.
In the developing of our idea and what music we wanted to use the mod culture since we thought that this could be something that you could come up with different ideas to make reference to. So after deciding our track and coming up with some initial ideas for the video we wanted the band to be going against the mainstream, and as Dyer argues the image of the star can then be used to position the consumer in relationship to dominate social values and can be positioned against the mainstream or with the mainstream or somewhere in between. So by positioning the band against the mainstream we wanted to show that the band had values such as creativity and quality as their priorities which connect to Keith Negus ideology “the natural ideology of creativity”. We therefore made the decision that the band will focus on album sales instead of singles sales and to focus on a more sophisticated audience.
So we decided to focus on the image of the band to enhance their values and we took the idea of creating something modern because of the influence from the mod culture so we wanted to represent recycling, reusing and community. So our audience would be non mainstream people caring about the future or the modern idea but also an audience that focus on the recycling theme. But since the band is also focusing on producing quality music they might also get and audience that is just interested in the music or belonging to the people still interested and committed to the mod culture. What we did realise in the early stage is that we might be covering a quite big age group since this often happens to music that is seen as quality music, it targets allot of people.
So to reinforce the ideas in the video and to appeal to the audience that we actually choose we decided to for example be in a scrap yard to reinforce the recycling ideas, the cast is socialising there creating a community, being both boys and girl to represent both genders. But we also tried to use good-looking people so that it could also appeal to young girls or boys that might not appreciate the music as much as the video.
In the developing of our idea and what music we wanted to use the mod culture since we thought that this could be something that you could come up with different ideas to make reference to. So after deciding our track and coming up with some initial ideas for the video we wanted the band to be going against the mainstream, and as Dyer argues the image of the star can then be used to position the consumer in relationship to dominate social values and can be positioned against the mainstream or with the mainstream or somewhere in between. So by positioning the band against the mainstream we wanted to show that the band had values such as creativity and quality as their priorities which connect to Keith Negus ideology “the natural ideology of creativity”. We therefore made the decision that the band will focus on album sales instead of singles sales and to focus on a more sophisticated audience.
So we decided to focus on the image of the band to enhance their values and we took the idea of creating something modern because of the influence from the mod culture so we wanted to represent recycling, reusing and community. So our audience would be non mainstream people caring about the future or the modern idea but also an audience that focus on the recycling theme. But since the band is also focusing on producing quality music they might also get and audience that is just interested in the music or belonging to the people still interested and committed to the mod culture. What we did realise in the early stage is that we might be covering a quite big age group since this often happens to music that is seen as quality music, it targets allot of people.
So to reinforce the ideas in the video and to appeal to the audience that we actually choose we decided to for example be in a scrap yard to reinforce the recycling ideas, the cast is socialising there creating a community, being both boys and girl to represent both genders. But we also tried to use good-looking people so that it could also appeal to young girls or boys that might not appreciate the music as much as the video.
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