Evaulation task 4

The concept of our music video was to show the aspect of regeneration, recycling of the media market and products and to maintain the quality within music products instead of quantity products.  Therefore we used the junkyard as a part of our location for both the performance and the narrative by the use of a green screen in the media studio. This technology became crucial to our final product combining studio and location shots.

Pre production, media technologies used in research and planning

In the research and planning process we used different media technologies that enabled us to work creatively with different ideas that we had for our media products. We used the internet in most cases and especially in terms of researching similar artists and their products. Youtube were also used for the purpose of researching as it is used as an online broadcast agency and enabled us to look at different genres of music video. But Youtube also helped us to look at parts from different movies such as Storm breaker that was a big influence to our music video in terms of using the junkyard, Link: Storm breaker

Our ideas and the planning process were then posted upon eblogger, another media technology used that enables any person that is a user to upload opinions and information on a regular basis. In the use of eblogger we were also able to take advandtage of technology convergence by using our phones to upload both posts and pictures upon our blog.

As we found a basic structure and ideas that we wanted to be included in our music video we decided to do an animatic filming the storyboard, which can be defined by being a preliminary version in which animated pictures are used instead of live participants and real objects.

Media technologies used in the digipak and poster creating process

Several pictures of the band members were used in the poster put together as one picture using different techniques such as layering in Photoshop. Layering helped us to create a montage that helped to create one image out of several images. In the creation of the CD we used some of the stills from the junkyard to create the theme of recycling and with these pictures we used different effects such as the burn effect and saturation levels. This helped us to create a darker feeling but also to match the colors of the digipak so it would be more appealing to our target audience.

Photoshop is defined as an editing software that are able to crop, resize and correct colors on pictures this is also what we did but did also putt emphasis on the layers. Layers are images overlaid on top of one another that creates a greater control for us as the user to create a professional looking result. The use of Photoshop this year has taught me new creative ways and the use of fonts really interested my by for example creating a band logo that could not be replicated but small changes had to be made to make it one of a kind, by for eg. using the smudge tool.