Evaluation task 4: Who would be the audience for your media product?

Evaluation task:
The shot of our movie is now finished and we now have a massive work ahead of editing all the different shots into an opening title sequence. When making a movie a big and a very important part are to find and target the right audience for you movie. This is not always easy and in many cases a lot of money and time are put in to find and attract the right audience.

For our thriller the targeting of audience might be a bit difficult, first of all to target an audience big enough and also trying to target as many age groups as possible. In our thriller we have two characters which are both in the age around seventeen and this might help us to attract an audience in the age around our characters, but might create the problem of widen the age group of the audience. The plot of the story therefore has to affect and attract other people then just seventeen year olds. Since our thriller contains more then just teenage problems we can still be able to get the older audience to watch the movie. Our thriller is quite dark and is in a way a psychological thriller and one of the characters is behaving like she has psychological problems. The thriller we are making could in many ways be compared to the movie “seven” and the newly released movie “black swan” these movies are both dark and the drama and action in the movie is very intense.

In this stage it is in many cases hard to target and tell which specific audience our film is for, but I absolutely think that our thriller will be for women and girls mostly. The age as I said before could vary but is initially for people between the ages of 15-28 probably. The age is connected to a lot of the things involved in the story such as storyline, characters, and surroundings and may also connect the movie to other movies they already like. The characteristics of our audience could be connected to the plot which is initially about a break up so people going through or feeling connection to the plot and feelings in the thriller is a big part of our audience and this could both be boys and girls. This characteristic could also include all kinds of people with different clothes, make-up and appearance shown in the pictures below.

The behaviour of these people could also be all different and could fit people with all sorts of occupation and hobbies. Since the movie doesn’t contain any a-star cast list it would be hard to target the audience just for the sake of the cast list but it could eventually develop a bigger interest if the performance by the characters in the movie is good. Especially for teenagers the behaviour is often affected by the behaviour of friends and what thoughts of other people.